I agree that it's more than just the food or the convenience. It's a whole host of ancillary stimuli. I go to Popeye's, this specific one right across the Harrison bridge, when I'm feeling disappointed, which is about once in two or three months. It's just a place where I feel it's okay to be disappointed. It's that ambience, the people there, just something, I don't quite know what that allows for it. Man, after that first bite of Popeye's, it's all disappointment. If I wanted, I could make better chicken than they do and with less guilt attached. But that's not the point. I'd rather not take my disappointment home and cook with it, nor clean up after.