One of the more aggressively cross-branded products I’ve ever seen, but obviously very specifically targeted by several different actors at a hypothetical product-space. The label wears the logos of Kirkland Signature (Costco’s in-house brand), Disney, and the USDA Organic certification, all set in a peaceful blue sky above a field featuring Pooh, Piglet, Eeyore, Tigger, ’Roo and a unnamed bluebird (in the banner labeling the crackers “Organic”) gamboling about happily. Well everyone’s happy except for Eeyore, of course.
The crackers themselves are very good, not too sweet though not quite as lemony as the best crackers I’ve had. And as I noted after eating several handfuls, they do feature the shapes of “Winnie the Pooh” characters. Curiously, the words “Winnie the Pooh” appear on the box only for purposes of copyright clearance, and are not accompanied by any of the characters’ names.