12 September 2007

Kirkland Signature Disney Organic Animal Crackers - Vanilla

One of the more aggressively cross-branded products I’ve ever seen, but obviously very specifically targeted by several different actors at a hypothetical product-space. The label wears the logos of Kirkland Signature (Costco’s in-house brand), Disney, and the USDA Organic certification, all set in a peaceful blue sky above a field featuring Pooh, Piglet, Eeyore, Tigger, ’Roo and a unnamed bluebird (in the banner labeling the crackers “Organic”) gamboling about happily. Well everyone’s happy except for Eeyore, of course.

The crackers themselves are very good, not too sweet though not quite as lemony as the best crackers I’ve had. And as I noted after eating several handfuls, they do feature the shapes of “Winnie the Pooh” characters. Curiously, the words “Winnie the Pooh” appear on the box only for purposes of copyright clearance, and are not accompanied by any of the characters’ names.


dufus said...

folks at the office love these animal crackers. we are struggling with identifying one of the animal crackers. We see pooh, piglet, roo, tiger, and eeyore. then there is this one that to me looks like a smiling elephant head. a co-worker has tried to convince me it is the blue bird. any ideas on how to identify this cookie?

Manfred said...

Perhaps a heffalump?

Anonymous said...

That animal cracker looks alot like a heffalump. Notice the hat (or headpiece) on both the heffalump character and the animal cracker in question.